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These days, PR and marketing professionals need an arsenal of images to pull from in order to keep pace online. Having the right images to align with a brand’s digital storytelling is not just about making something look pretty to garner a few extra likes, the right images can help to drive conversions and keep companies top of mind.According to a study by Jeff Bullas, Articles…

As 2017 enters its final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year - trends that are bound to flourish further into 2018.These Digital Marketing trends of 2018 could be divided into three key prediction categories: Social Media, Sales and SEO. Let…

Project Owl is a new endeavor that Google has recently launched, aimed at stamping out fake news and hate speech from showing in your search results. This new campaign plans to combat the spread of fake news through new feedback forms for search suggestions. This effort is primarily supported through user feedback, as well as new changes to search capabilities. While we don’t see this new…

Feeling pulled towards a career in public relations? Great choice! PR is one of the most rewarding careers a person can have. Not only is it a versatile career path where you can match your passions to your job, but it also gives you the opportunity to meet interesting people and make a difference in the world. Now, this industry is fast-paced, always evolving and highly…

Account Director with Wachsman PR and Director of Wachsman PR’s Dublin office, Fitzwilliam Institute's graduate Emma Walker is one of Ireland's youngest  PR leaders.Originally from Ireland, Emma started her career as a Junior Account Executive with Dublin-based agency DHR Communications working on PR campaigns for multiple state organizations in the technology, tourism and not-for-profit sectors. At DHR, Emma secured clients national coverage in television, radio, and…

Are you thinking about applying for a digital marketing course but not sure where to start? Carrying out course research and completing application forms can sometimes be daunting.And with so many digital marketing courses out there, so much information to take onboard and so many options to consider, it can also feel confusing. We want to ensure your experience with us is as smooth and stress-free…

Graduation season is here! That means, of course, the work force will be receiving an onslaught of college graduates. Nearly 10% of all are communications/journalism graduates, which means that competition will be fierce for the best jobs. What’s a new PR grad to do?Don’t underestimate the importance of good writing skillsThere is nothing that makes a job candidate stand out more than strong writing skills. So you're…

2018 has only just started - what a better time to start thinking about trying something new with your fundraising tactics? Experimenting with some new digital strategies and fundraising techniques could make all the difference for your charity this year. Here are some fundraising ‘tune-up’s for 2018.Mix up your social media and email marketingFundraising and social media can be a match made in heaven; however, it’s…

There's no wonder that, in today's digital world, a big part of your marketing strategy is digital. Customers are almost always online, so you have to know where to find them, be able to observe their behaviour and reach them.To simplify your work, we've compiled a list of seven digital marketing strategies from top digital marketing experts. Adapt these to help your team and business grow.1. Create…

Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on digital marketing where no two days are ever the same? Do you see yourself using your creative side to create amazing digital strategies that will be talked about for years to come? Then you will LOVE working…